COMBINING DIGITAL
STRATEGY, DESIGN
& DEVELOPMENT

Three worlds that constantly rely on each other. Strategy gives direction, design shapes the experience, and development brings it to life.

EXPLORING THE whole picture.

My projects →

MY PATH INTO THE digital world
HAS NEVER FOLLOWED
A SINGLE DIRECTION

My background sits between digital marketing, UX/UI design and web development, different disciplines, but closely connected when it comes to building meaningful digital experiences.

Working across these areas allows me to approach digital products from multiple perspectives: the idea behind them, the experience they create for users, the technical structure that makes them work, and the strategy that helps them succeed.

HOW I CONTRIBUTE TO
digital projects

Digital marketing

Shaping how products and brands communicate in digital environments.

• Defining content strategy and editorial direction
• Creating content across social media and digital channels
• Writing clear and effective website and landing page copy
• Optimizing content for search and visibility (SEO)
• Structuring and managing paid campaigns
• Designing email communication and automation flows

UX/UI design

Designing intuitive digital experiences that make information easy to navigate.

• User and market research to frame problems and opportunities
• Structuring experiences through information architecture and flows
• Exploring solutions with wireframes and prototypes
• Designing clear and consistent visual systems
• Testing and refining through usability evaluation
• Building accessible, user-centered interfaces (WCAG principles)

Web development

Turning ideas and designs into functional digital experiences.

• Turning design into functional front-end code
• Building responsive websites
• Working with CMS platforms to manage content and structure
• Creating reusable components and scalable layouts
• Improving performance and usability
• Using AI and vibe coding to accelerate development workflows

ALWAYS exploring NEW TOOLS AND TECHNOLOGIES

I don’t stick to one medium or way of working. I explore, test and question, keeping creativity and experimentation part of the process.

AI & Emerging Tools

I explore how new technologies influence the way we design and build products, focusing on their impact on workflows, decision-making and user experience.

Video

Video is becoming one of the most powerful ways to communicate. I explore it as a language - where timing, rhythm and editing are not just aesthetic choices, but tools to guide attention and meaning.

Photography

Photography is where I train my eye. It’s about learning to notice what others might overlook — composition, light, balance — and bringing that awareness into design.

Drone & Aerial Video

Seeing things from above offers a completely different perspective. Through aerial photography and video, I explore scale, composition and new ways of looking at familiar environments.